STRATEGICALLY DRILLED INTO TARGET MARKET AND ENLIGHTED WITH BRAND IMPRESSION

Aura Communication, we are much more than just an Advertising Agency. we are an end-to-end marketing and communication partner, that has insights into a client’s real needs, in the long term. We believe that advertising should drill deep to get under the skin of the consumer.

NEW METRO CITY
"Yeh Mera Shehar Hai"

After the success of New Metro City Kharian Phase 1 and massive feedback from consumers, Yeh Mera Shehar Hai campaign was developed for the launch of Phase 2 targeting potential Pakistani buyers and investor based in overseas. Keeping in view the consumer insight a girl coming from abroad falls in love with the European level lifestyle of New Metro City. This campaign generated massive sales and attracted buyers from both Pakistan and Europe.

NEW METRO CITY
"Mera Maan Maira Gujjar Khan"

The idea to launch a modern housing society in a backward area like Gujjar Khan and changing the perception of Gujjar Khan was Brand’s challenge. We as an advertising agency proposed strategically aligned creative to overcome Brand’s challenge and converted it into an opportunity. The idea Mera Maan Maira Gujjar Khan paid tribute to the historical land of Gujjar Khan in the enchanting voice of the legendary artist late Zia Moheuddin Sahab. This became the last and memorable TVC of Zia Sahab’s successful career. The insight brought to life the rich legacy of Gujjar Khan, it’s culture, it’s beautiful landscape and hardworking and brave people. The campaign generated trillions of sales for NMC Gujjar Khan.

ALI HOUSING "Jahan Sacha Hai Har Wada"

We found the consumer surrounded with many scam and fraud housing schemes that only offered file to the consumer but nothing on actual land. This insight and market situation motivated us to warn the consumer to be aware of such housing schemes and invest in Ali Housing that is actually offering land and modern facilitites to the consumers.

MUGHAL SUPREME "Mera Ghar Meri Marzi"

We can’t imagine a home without women. This is because women as mother, wives, sister and daughters always make best choices for their family’s betterment and wellbeing. Despite seeing women play all these roles with care and compassion we rarely acknowledge them. The same attitude can be seen dominating mass media and advertising world. This impactful commercial focuses on narrative building that acknowledeges the positive role of both men and women and at the same time remains relevant to the brand message that translates to liftlong safety given to your home by Mughal Supreme Earthquake

MUGHAL SUPREME "Paisay To Mai Bacha He Leti Hu"

The idea “Paisa To Mai Bacha He Leti Hu”is based on a middle class family’s insight and mindset that believes in saving money because of their limited resources and pocket size to fulfill the necessities of life. This class saves money all their life to build a secure home for the family.This is where the Brand rightly delivers the message to make no compromise when it comes to family’s safety and wellbeing because family is all that matters. This commercial became a success for the Brand and got a lot of appreciation followed by articles by prominent media personalitites like Hasan Nisar.

MUGHAL SUPREME "Bachi Bari Khush Rahay Gee"

People are often seen investing on material things that everyone can see in an attempt to glorify their social status, wealth and self esteem like an expensive car, mobile or a luxurious bunglow with modern facilitites. They often overlook the important aspects like in this case safety of home. This TVC starring ace actor Javed Sheikh became viral ad of 2018 as it brilliantly highlighted the importance of building a secure home in a fun and humorious way. The brilliant storytelling and the right balance of humour successfully delivers Brand message.

MUGHAL SUPREME "Chaton Par Simtee Yadain"

If we look back in time “Chath” has traditionally been a central aspect of life. This thematic idea was conveived to take you back to the memorable Chaton Par Guzra Waqt, a time when moments of happiness, childhood celebration, cricket, love and heartbreak all happened Chaton Par. This TVC with it’s beautiful ideation and narration became an award winning commercial This was the first ever commercial that got copied in India after it’s release for Ambuja Cement in the voice of Gulzar.

MUGHAL GIRDER TR "Sirf Ek Baar"

This insightful idea was crafted with rural audiences in mind, highlighting a product-oriented narrative well connected with creativity and brand storytelling. Conceived to resonate with the unique challenges and aspirations feudal system for the betterment of rural population. Despite challenging filming conditions, including rain and flood, the creative and production team successfully captured the essence of the brand, highlighting its relevance for rural communities.

MUGHAL STEEL "Sab Say Mehfooz Jaga Konsee Hai"

The Objective of this campaign was to generate awareness among the consumers about the safety of their homes. Most of the consumers expressed that they believe home is the safest place for them. This campaign emphasized upon the importance of building earthquake resistant homes with Mughal Supreme earthquake resistant steel bars.

MUGHAL LABS "Khidmat Mai Magan"

The objective of this campaign was to create brand awareness and position Mughal Labs as a compassionate lab providing quality and affordable diagnosis to all members of the community without any discrimination. This campaign emotionally connected with the consumers and reinforced Mughal Lab’s Brand image.

HUAWEI P8 "Creativity Inspires Passion"

People who want to achieve their passion often have to walk through diffcult paths and obstacles in their way but nothing can ever stop those who are determined and believe in themeselves. Huawei here encourages all such passionate individuals to follow their dreams fearlessly. This aesthetically conveived and crafted commercial features award winning photographer Benjamin Von Wrong chasing his passion inspired by creativity. Huawei P8’s inspiring features accompany him in the journey to follow his passion and capture challenging shorts with creative freedom.

HUAWEI ASCEND G700 "The Smart Lifestyle"

The Brand was still looking to make it’s place in the Pakistani smart mobile market. with a lot of competition from foreign brands like Samsung, Nokia and Chinese Q mobile. Keeping in view the brand challenge this idea was developed to established Huawei as an ambassador of the smart lifestyle, featuring top celebrities like Mahira Khan and Emaad Irfaani. This campaign successfully lifted Huawei’s Brand image and increased sales

CAKES & BAKES "Frozen Cooked Range"

Modern world has ever increasing problems that require modern solution. This insight based TVC highlights the fast paced and busy life of consumers dealing with many problems. Cakes and Bakes has been presented as a Brand that understands the needs of the consumers and provides them with convenient cooking solutions

CAKES & BAKES "The House of Taste"

Health is above all and when it comes to health one cannot just trust anyone or anything. You are what you eat and your future depends on it This insight based idea presents Cakes & Bakes as a high quality brand that consumers can trust for a healthy today and tomorrow. A brand that cares about counsumer’s health and wellbeing, the idea establishes Cakes and Bakes like a caring family member always ready to take care of your needs. This campaign improved Brand image and overall sales.

MARHABA GULBAHAR " Har Lamha Har Bar"

Nature is Life, it nourishes our body, mind and soul. People often get so busy or involved in the fast paced life and routine things that they often forget to connect with nature, Marhaba Gulbahar made with nature’s ingredients reminds them to reconnect with nature as the narration say “Nature Humay Bulatee Hai” These slices of life remind consumer the importance of nature in their everyday lives. This idea successfully registered Marhaba’s as natures own and made it relevant with Brand positioning “Wisdom of nature”

BRIGHTO PAINTS "All Weather"

HANIF JEWELLERS "All Weather"

Our Ambassadors

We started operations back in 2012 with our brand partner Aura Communications. We have been doing a successful business in Pakistan and developed Huawei Mobile as a premium brand in Pakistan under the smart phone category. Aura Communication has been the mastermind behind the brand strategy and the digital strategies in Pakistan. We deliver the numbers up to the sales of 110,000 units per month which is a very big numbers in the Pakistan market and we have also crossed the business of $100 million business a year. Behind all this supports system Aura Communication has Played a vital role with their communication strategy.

LISTEN WHAT THEY

SAY ABOUT US

I’m responsible for sales and marketing department here at the group. I’ve been in the business for the last 20 years in this particular sector. With regards to credentials on Aura communication, I must congratulate them and rather highly appreciate having them as my partner in developing brand of Mughal Supreme with a memorable tagline “Ghar chota bara nahi ghar mehfooz hota hai”. Building this particular brand fro scratch to a specific brand position in the market has been remarkable experience with Aura communication to the projected sales level of 2 billion. We have been able to secure a market share of around 4 billion, almost 100% more than the projected estimates. All the credit goes to Aura Communication for making our Brand a success story.

LISTEN WHAT THEY

SAY ABOUT US

We launched Big Bird Foods in August 2016. It was a very successful launch as we were able to gain 30% market share in the presence of six players with in one and a half year and I think it’s tremendous growth for us. Aura Communication have really put us in a position to grow very fast and steadily as they have worked with us on every front, on creative side and strategy. We have a very long way to go and I see them growing with us in the coming years.

LISTEN WHAT THEY

SAY ABOUT US

During last three years, Aura communication has enhanced our brand image which is directly creating a positive effect on our sales growth. We were able to secure 13% sales growth in previous three years on average. So we are thankful to Aura team for their consistent efforts and Brand support.

LISTEN WHAT THEY

SAY ABOUT US

Aura team’s ability to understand our vision and translate it into effective marketing strategies has supported us in the successful launch of Dolmen Mall Lahore. Your strategic planning, creative execution and hard work were instrumental in making Dolmen Mall Lahore a memorable experience for our customers, stakeholders, and the wider community. We look forward to continuing our successful collaboration and achieving even greater heights together.

LISTEN WHAT THEY
SAY ABOUT US

Icepac group has been in the business for more than thirty years now. We were able to achieve remarkable growth and success over the last four years while working with Aura Communication as our brand partner. Aura’s strategies, creativity and hard work has significantly increased our market share and reinforced our position as a leading frozen food brand. Thank you Aura team for your passion and commitment to our brand, for always understanding the Brand, it’s challenges and always bringing creative ideas on the table. We value this partnership and look forward to continuing our journey together as I picture us celebrating more and more success. InshAllah. Good Luck Aura Communication!

LISTEN WHAT THEY

SAY ABOUT US

OUR SERVICES

In today’s fast-paced digital landscape, businesses need a trusted ally to navigate the ever-evolving media terrain. At Aura Communication, we’re committed to being that partner. As a full-service advertising agency based in Lahore, we offer a comprehensive suite of services designed to propel your brand forward.
PARTNERING WITH YOU IN THE SYMBIOTIC GROWTH PROCESS
In today’s fast-paced digital landscape, businesses need a trusted partner to navigate the ever-evolving media terrain. We believe agency has to be there for the client in every possible way and this is why we have broadened our scope of work to tap into diverse and new media formats. We offer the following array of services to our clients in order to be an extended partner in every sphere of their business. In the new age of digital and social media we have embrace the new while we leverage on the traditional to create a unique niche for our clients.

Aura communication is a 360-degree advertising agency based in Lahore and Faisalabad. We have a vast experience of producing local and international TV commercials.
One Stop Solution:
We provide full budgeting services for all productions including locations, permits, studios, casting, talent, crews, camera / lighting /grip equipment, special effects, production administration support, film processing, editing, audio and visual post-production. With tech-savvy customers, the use of social media promotion has become crucial for businesses. It’s no longer a choice, but a necessity, reach online or risk being left behind. At Aura Communication we truly believe in integrating the relevant media to get the best results.